Germany as the global leader of the fourth industrial revolution Succinctly characterized as the “digitization of manufacturing,” Industry 4.0 has been a common buzzword in discussions about our present-day economy. In Germany, Industrie 4.0 refers to the national initiative of establishing the country as the world’s leading Industry 4.0 hotspot. Thanks to efforts made as a part…
What is robotics? Robotics is the designing, building and application of machines to execute and automate tasks performed by humans. Globally, there are 3 million industrial robots. A complex field with highly sophisticated and state of the art technology, it’s no surprise that the global robotics industry is forecasted to grow to USD 70 billion…
The German startup scene is thriving, with Berlin alone boasting over 20,000 startups across Healthtech, Climate tech, Fintech, and many other sectors. Beyond the established giants of manufacturing and automotive, a vibrant ecosystem of emerging industries is flourishing, driven by innovation, ambition, and a conducive policy landscape. Let’s delve into the five sectors poised to…
The Industry 4.0 revolution has brought new technologies and opportunities for Industry 4.0 companies to the global manufacturing sector. As Europe’s manufacturing hub, Germany is at the forefront of this revolution, with a thriving startup ecosystem offering ample opportunities for startups and small to medium-sized enterprises (SMEs) to enter the market. In 2021, over…
Retail and e-commerce entrepreneurs looking to break into the international market must, among other considerations, decide which market(s) to enter first. Business owners will likely prefer a market with little to few barriers to retail and e-commerce startups – a place where new businesses can be set up easily along with a developed digital infrastructure…
While attempts to disrupt the mobility industry have been around for a long time, innovation is starting to pick up in 2022. With hundreds of fledgling companies trying to enter this lucrative market, the business environment is full of both competition and opportunity. One important consideration for any entrepreneur attempting a mobility startup is the…
Although Europe faced many challenges in its path towards becoming a world leader in technology and innovation, there are many strengths and opportunities in the continent as well. A viable way to enter the European market would be through Germany. The largest economy in Europe has certain advantages that make the country a prime gateway to the…
The digital age has transformed how we communicate, collaborate, trade and socialise. Along with these changes is also a new shift in the dynamics between companies and customers. No longer is the customer a one-dimensional concept. No longer is consumption happening in private. No longer is the ‘market’ a single body, but rather a multitude…
For businesses looking to expand internationally, choosing the right international market involves numerous strategic, logistical and operational considerations. The industry, target audience, business goals, regulations, culture, and logistics are some important factors to contemplate over which market is the right fit. For firms deciding on stepping foot into Europe, one viable country to consider would…
Fueled by a highly-skilled labour force and first-world infrastructure, Germany has become an economic powerhouse on the international front. Within the region, Germany maintains its position as Europe’s largest consumer market. So, how does Germany continue to stay ahead of the global competition? A key driver of its success lies in being at the forefront of…
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