While attempts to disrupt the mobility industry have been around for a long time, innovation is starting to pick up in 2022. With hundreds of fledgling companies trying to enter this lucrative market, the business environment is full of both competition and opportunity. One important consideration for any entrepreneur attempting a mobility startup is the…
Although Europe faced many challenges in its path towards becoming a world leader in technology and innovation, there are many strengths and opportunities in the continent as well. A viable way to enter the European market would be through Germany. The largest economy in Europe has certain advantages that make the country a prime gateway to the…
2023 has brought forth even more opportunities for recruiting tech talents in Europe, making it the best time to tap into the region’s thriving technology sector. Despite the challenges posed by the global economy and the COVID-19 pandemic, Europe has showcased its resilience and emerged as a strong choice for investment and talent acquisition. Europe…
The tech sector in Europe is in a potentially delicate, yet exciting position. On one hand, companies in the United States and China are largely ahead of Europe in industries such as quantum computing, 5G connectivity, and sustainable energy production or cleantech. Europe’s GDP per capita has also been trailing behind that of the United…
The digital age has transformed how we communicate, collaborate, trade and socialise. Along with these changes is also a new shift in the dynamics between companies and customers. No longer is the customer a one-dimensional concept. No longer is consumption happening in private. No longer is the ‘market’ a single body, but rather a multitude…
For businesses looking to expand internationally, choosing the right international market involves numerous strategic, logistical and operational considerations. The industry, target audience, business goals, regulations, culture, and logistics are some important factors to contemplate over which market is the right fit. For firms deciding on stepping foot into Europe, one viable country to consider would…
Fueled by a highly-skilled labour force and first-world infrastructure, Germany has become an economic powerhouse on the international front. Within the region, Germany maintains its position as Europe’s largest consumer market. So, how does Germany continue to stay ahead of the global competition? A key driver of its success lies in being at the forefront of…
Germany is set to continue its recovery to pre-pandemic levels in 2022 despite the year starting off with a wave of coronavirus infections causing the government to revise its growth projections for the year from 4.1% to 3.6%. The new government has pledged to direct more funding to boost the local startup ecosystem. Speaking at the SuperVenture…
Expanding into new markets is an exhilarating endeavour for startups, but it is one that must be tempered with a great deal of caution and preparation at the risk of wasting time, energy and resources better spent elsewhere. It provides a plethora of benefits, from increasing brand awareness, to gaining access to skilled talents, increasing…
According to a report published by McKinsey in 2020, 75 percent of startups surveyed consider collaboration with corporates very important. However, only 27 percent were satisfied with their relationships. The report also revealed that many top executives in the DACH region consider partnerships to be important, but they too admit that cultivating a successful partnership can…
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