For businesses looking to expand internationally, choosing the right international market involves numerous strategic, logistical and operational considerations. The industry, target audience, business goals, regulations, culture, and logistics are some important factors to contemplate over which market is the right fit. For firms deciding on stepping foot into Europe, one viable country to consider would…
Fueled by a highly-skilled labour force and first-world infrastructure, Germany has become an economic powerhouse on the international front. Within the region, Germany maintains its position as Europe’s largest consumer market. So, how does Germany continue to stay ahead of the global competition? A key driver of its success lies in being at the forefront of…
Germany is set to continue its recovery to pre-pandemic levels in 2022 despite the year starting off with a wave of coronavirus infections causing the government to revise its growth projections for the year from 4.1% to 3.6%. The new government has pledged to direct more funding to boost the local startup ecosystem. Speaking at the SuperVenture…
Open innovation was first coined in 2005 by Berkeley professor Henry Chesbrough, in which he theorised an innovation process driven by the exchange of knowledge between companies, individuals and public agencies. The idea was that organisations could leverage external input combined with internal research activities to facilitate innovation and drive the development of new products to market. In essence,…
In today’s global business landscape, a company’s success is often measured by its reach, access, and ability to innovate. Reach is important for getting a product right in front of customers, while access to resources and market channels governs the ability of a company to develop its product from concept to maturity to market. The same goes for…
Germany: The Ideal Startup Launchpad For decades, Germany has been dominating the globe with high-quality manufacturing goods and cutting-edge innovation. Germany has become one of the fastest-growing technology markets in the world. Its tech sector is forecasted to grow up to 280 billion euros—a climb of more than 20%—by 2022. The German government has transformed and…
Expanding into a new market is a risky business. This is especially true for Asian startups looking to expand beyond Asia and into high-growth international markets like Europe. How should startups uncover and address a whole plethora of market barriers to set themselves up for success in their internationalisation journey? Is market validation the key?…
As the political centre of Germany and one of the most dynamic economic regions in Europe, Berlin is Germany’s largest city. The city itself is home to 3.7 million and about 6 million live in the local region. The high standard of living at a relatively low cost, lively locale and diverse community attract talented…
As the 4th most innovative economy in the world and largest market in Europe, Germany is an attractive destination for global and regional investors, and its strategic location makes a good springboard for international businesses looking to enter the European market. In the Global Innovation Index 2021 of the World Property Organization, Germany takes the…
When fintech got its start in Germany Fintech in Germany can be traced back to the early 2000s when established banks were focused on transitioning from counter banking to direct banking. Leaders of this movement included Deutsche Bank (Deutsche Bank 24), Commerzbank (comdirect) and Frankfurter Sparkasse (1822direkt). What makes Germany ideal for fintechs Germany has…
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