The digital age has transformed how we communicate, collaborate, trade and socialise. Along with these changes is also a new shift in the dynamics between companies and customers. No longer is the customer a one-dimensional concept. No longer is consumption happening in private. No longer is the ‘market’ a single body, but rather a multitude…
For businesses looking to expand internationally, choosing the right international market involves numerous strategic, logistical and operational considerations. The industry, target audience, business goals, regulations, culture, and logistics are some important factors to contemplate over which market is the right fit. For firms deciding on stepping foot into Europe, one viable country to consider would…
Fueled by a highly-skilled labour force and first-world infrastructure, Germany has become an economic powerhouse on the international front. Within the region, Germany maintains its position as Europe’s largest consumer market. So, how does Germany continue to stay ahead of the global competition? A key driver of its success lies in being at the forefront of…
Germany is set to continue its recovery to pre-pandemic levels in 2022 despite the year starting off with a wave of coronavirus infections causing the government to revise its growth projections for the year from 4.1% to 3.6%. The new government has pledged to direct more funding to boost the local startup ecosystem. Speaking at the SuperVenture…
Expanding into new markets is an exhilarating endeavour for startups, but it is one that must be tempered with a great deal of caution and preparation at the risk of wasting time, energy and resources better spent elsewhere. It provides a plethora of benefits, from increasing brand awareness, to gaining access to skilled talents, increasing…
Germany: The Ideal Startup Launchpad For decades, Germany has been dominating the globe with high-quality manufacturing goods and cutting-edge innovation. Germany has become one of the fastest-growing technology markets in the world. Its tech sector is forecasted to grow up to 280 billion euros—a climb of more than 20%—by 2022. The German government has transformed and…
Expanding into a new market is a risky business. This is especially true for Asian startups looking to expand beyond Asia and into high-growth international markets like Europe. How should startups uncover and address a whole plethora of market barriers to set themselves up for success in their internationalisation journey? Is market validation the key?…
The increasing spotlight on start-ups in recent years has resulted in many regions upping their game to support and grow many startup ecosystems. Europe, in particular, presents interesting startup investment trends to pay attention to. With the rise and demise of prolific European business empires throughout the ages, and two global wars that have seen…
As the political centre of Germany and one of the most dynamic economic regions in Europe, Berlin is Germany’s largest city. The city itself is home to 3.7 million and about 6 million live in the local region. The high standard of living at a relatively low cost, lively locale and diverse community attract talented…
As the 4th most innovative economy in the world and largest market in Europe, Germany is an attractive destination for global and regional investors, and its strategic location makes a good springboard for international businesses looking to enter the European market. In the Global Innovation Index 2021 of the World Property Organization, Germany takes the…
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