About our Programmes

Scaler8’s comprehensive, equity-free market expansion programmes empower Singapore-based startups and small-medium enterprises (SMEs) to successfully expand to Germany. As a trusted partner of Enterprise Singapore’s Global Innovation Alliance, we help startups and SMEs to leverage Germany’s leading innovation hubs in Berlin and Munich to unlock business opportunities.

Scaler8 also aims to address the potential challenges faced by Singaporean companies when expanding into Germany:

  • Germany is a vast market and there is a lack of clarity about business opportunities.
  • Business operations are not yet aligned to local market needs and regulations.
  • Difficulty in creating visibility in a large market and facing differences between two diverging business cultures.
  • Limited network and connections to potential partners and customers.

OVERVIEW OF PROGRAMMES

Scaler8 runs various programmes catered to companies at different stages of growth and readiness for market expansion into Germany. Schedule a meeting with our team and we can guide you to determine the best-fit programme for you at this present time.

Important Note: Due to the evolving COVID-19 situation, all our programme sessions will be run virtually until further notice, to ensure your health and safety. Do speak to us for more information on our virtual programme structure!

Gain awareness of market opportunities in Germany

Explore product-market fit and business scalability for Germany

Build go-to-market strategy and implement it in Germany

DISCOVER

½ day in Singapore / 1.5 hour webinar

Upcoming dates: To be confirmed

EXPLORE

10 weeks in Singapore &
1 week in Germany (virtual)
Optional physical immersion trip at a future date

Upcoming dates: End-September to end-November 2020

Applications close on 13 September!

EXPAND

4 weeks in Singapore &
12 weeks in Germany

Upcoming dates: Individual start date

Gain awareness of market opportunities in Germany

DISCOVER

½ day in Singapore / 1.5 hour webinar

Upcoming dates: To be confirmed

Explore product-market fit and business scalability for Germany 

EXPLORE

10 weeks in Singapore &
1 week in Germany (virtual)
Optional physical immersion trip at a future date

Upcoming dates: End-September to end-November 2020

Applications close on 13 September!

Build go-to-market strategy and implement it in Germany

EXPAND

4 weeks in Singapore & 12 weeks in Germany

Upcoming dates: Individual start date

What our past participants say:

Scaler8 has enabled us to unlock motivations within the German market. We’ve been plugged in directly to the correct people, and that’s helped us waste less time and really accelerate our market entry.

Amrish Nair

CEO & Co-founder, Biorithm

Based on great feedback from Scaler8 connections, we have revised our proposed pricing model for Germany and identified important regulatory hurdles to overcome.

Michael Sayre

CEO & Co-founder, Cognicept Systems

We’ve been extremely happy to work with the Scaler8 team, and we see a good amount of interest in our solution from the connections that we’ve made through Scaler8.

Partha Ray

Founder & CEO, dDriven

PROGRAMME DETAILS

DISCOVER

This programme focuses on introducing the German and European markets, gaining awareness of the industry developments and discovering potential opportunities.

MORE DETAILS

Objectives:

  • Understand the German market and its high-growth industries
  • Explore potential business opportunities in your industry
  • Learn why you have to internationalise and what you have to consider

Location: Singapore

Upcoming Dates: To be confirmed

Duration: 1.5 hours webinar

Price: Free

 

EXPLORE

A structured market exploration programme for companies who are taking their first steps into the German/European market. Over 11 weeks, the programme focuses on exploring and mapping the opportunities and challenges in Germany, and connecting to relevant stakeholders for market feedback. It will answer the questions of:

  • Is Germany the right market for your company?
  • Is this the right time?
  • How should you tackle the German market?

The Explore programme is run in a cohort format, however, majority of your interactions with experts and mentors will be on an individual basis to enable you to receive the most value from the programme.

The outcome is a comprehensive evaluation and readiness report to identify gaps and focus areas to prepare for expansion. It also comprises a 1-week immersion trip to Germany (run virtually until further notice).

MORE DETAILS

Objectives:

  • Validate your market potential in Germany
  • Build a clear customer value proposition and business model
  • Understand the competitive landscape and your product-market fit
  • Identify your industry and customer beachhead
  • Learn how to structure your management team and organisation for internationalisation
  • Identify the right stakeholders and determine your sales strategy
  • Understand German regulatory and legal affairs
  • Market immersion trip to Germany (up to 2 participants) where you will meet government bodies, prospective customers and stakeholders

After completing the Explore programme, you obtain a comprehensive evaluation and readiness report which strengthens your expansion strategy and prepares you for the Expand programme, if you choose to do so.

Location: Singapore and Germany

Upcoming Dates: 

  • End-September to End-November 2020 (applications close 13 September 2020)
  • February to April 2021 (rolling applications until January 2021)

Duration:

In this evolving global situation, we remain committed to help companies deliver their solutions to the German market. Due to travel restrictions arising from COVID-19, we have introduced flexibility for companies to only participate in the virtual programme in Singapore, with a reduced participation fee of S$3,000/company (excl GST). Companies have the option of paying an additional $2,000 (excl GST) to participate in our physical market immersion trip to Germany once business travel can resume. Please get in touch with us if you have any questions on the programme structure and fees.

  • 11-weeks programme in Singapore, including 1-week Virtual Immersion in Germany
  • 1-week Physical Market Immersion Trip in Germany (Berlin & Munich) to be held at a later date

Programme Fees: 

  • 11-weeks Virtual Programme in Singapore only: S$3,000/company (excl GST) after ESG subsidies
  • 1-week Physical Market Immersion Trip in Germany (optional): S$2,000/company (excl GST) after ESG subsidies

The above fees includes programme costs in Singapore and Germany for a maximum of 2 participants per company, and excludes cost of travel, accommodation and meals.

EXPAND

An individual, customised market entry programme for companies ready to take the leap into Germany. This programme will refine your go-to-market strategy and guide the implementation of your expansion plans to build a local presence in Germany.

Companies who would like to participate in this programme are required to pitch to a selection committee, who will assess your company’s:

  • Growth potential of the product and/or service in Germany
  • Commitment in establishing German operations
  • Funding and/or revenues to support the expansion strategy

Participation in our Discover and Explore programmes is not a prerequisite, but highly recommended in order to adequately prepare for successful expansion to Germany.

MORE DETAILS

1. Customise your go-to-market strategy:

  • Strategic review
  • Preparatory market scoping
  • Alignment on KPIs and expansion goals
  • Mentor matching

Location: Singapore (4 weeks)

2. Implement it in Germany:

  • Market Validation
    • Industry deep dive
    • Validation with potential customers and various stakeholder groups
  • Build Connections
    • Customer visits
    • Partner visits
    • Refine product-market fit
  • Establish a Foothold
    • Legal advice (incorporation, employment laws, accounting, etc.)
    • Build a local team

Location: Germany (12 weeks)

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Upcoming Dates: Our Stage 3 programme is run on an individual basis, with flexible start dates. We accept applications year-round.

Duration: 4 weeks in Singapore, with 12 weeks on-the-ground in Germany once business travel is permitted.

Programme Fees: S$15,000/company (excl GST) after ESG subsidies

The above fees includes programme costs in Singapore and Germany and office space for a maximum of 2 participants per company, and excludes cost of travel, accommodation and meals.

Please get in touch with us if you have any questions on the programme structure and fees.

Please refer to our FAQs page for further details.